Giant Peach Blog

The Worlds best salesman (as verified by the Guinness book of records) Joe Girard was a master of keeping in touch with his customers. He was a car salesman and every month he sent out a card to each of his customers. Joe Girard knew the value of keeping himself at the front of his customers minds, so when it came to buying their next car, they thought of him.

If you don’t keep in touch with your customers it is likely that your competitor will. If you are not in their mind just at the point when they are considering buying the service or product you offer – someone else will be.

Keeping in touch is key to growing your business.

It is 5 times dearer to find new customers than it is to retain existing customers (source: Peppers and Rogers). As finding new customers is expensive, it is good to concentrate on increasing the referrals and sales from your existing customers and email marketing is a great way to retain and profit from existing customers.

The Benefits of Email Marketing

Email Marketing is:

• Simple
• Affordable
• Effective

Increase Your Bottom Line

£35.78 was generated for every £1 spent on email marketing in 2005, outperforming all other types of direct marketing. Source: Direct Marketing Association

Establish Profitable Relationships

By sending personalised email to subscribers, you can show them that you’re a real, live person with their concerns and interests in mind.

Boost Your Sales

You can use email marketing to promote special offers, new products and send people directly to a page  on your website to generate a speedy purchase.

Links to order pages, special offers, and coupons are all time-tested, measurable ways to generate sales through email.

Do It Yourself Marketing

Don’t be afraid of email marketing, you can do it! Our email marketing service JiffyMail is a tool that allows you to easily run and manage effective email campaigns.

How do I get started?

There is no better time than now to get started on your company’s first email campaign. Submit our JiffyMail request form and one of our internet consultants will contact you and you’ll be up and running within a few business days.

Still Have Questions?

Visit JiffyMail’s website for lots more information on how simple email marketing can be. If you still have questions, contact us for a personal demonstration.