Clients loving Abby! May 11th, 2011.
This is a lovely comment from our clients iiPAY who wanted to give a special mention to Abby.
“Abby has been fantastic at managing our complex and demanding requests, she has always been 100% on the ball throughout the whole project. I never had any concerns knowing that she was managing all the requests and instructions, and there were many; she kept excellent activity records and responded promptly to all requests. Thank you Abby, you made the creation of our new website as painless as possible.”
- Vanessa Knowlden, iiPAY.
Well done Abby!
This is their new website if you want to take a look www.iipay.com
Email Marketing. December 2nd, 2010.
Running a business, building a brand or trying to establish yourself all share one thing in common; they’re time consuming. Before you know it, you’ve focused too much of your time on your business and become a little self-indulgent with every detail. At this point you need to step back and think about the other people your doing this for; your customers and clients. Making people feel valued is always overlooked when people try to promote their business especially when the solution is so easy, keeping in contact. If you contact people in the right way, this doesn’t just stop at the person you’ve made contact with; it becomes a talking point as they pass your useful message on.
read more…
Uk economy is worth £100 billion. October 28th, 2010.
The Internet is a fundamental part of everyday life in the UK with 73% of households having broadband.
Research, commissioned by Google, has revealed that the UK Internet economy is worth £100 billion and is growing by 10% a year.
The UK has a thriving Internet economy and has the potential to grow even bigger. The research shows that the UK is the world’s leading nation for ecommerce and at Giant Peach we’re experiencing more and more businesses coming to us with a requirement to start selling online.
Matt Brittin, managing director of Google UK, said: “The internet is a central pillar of the UK’s economy.”
“The sector has come of age, and with great prospects for further growth the UK internet economy will be vital to the UK’s future prosperity,” he added.
The research found that the internet accounts for 7.2% of the UK’s gross domestic product (GDP) and is set to grow by about 10% annually, reaching 10% of GDP by 2015.
This report reveals just how big the UK’s Internet economy is right now. It’s worth £100 billion to the UK – more than the construction, utilities or transport sectors. The report is also important because it tells us how big the UK’s Internet economy could be in the future – potentially 10% of GDP. As we face uncertain economic times ahead, this report suggests that Internet companies could be at the heart of our future recovery.
If you would like to be part of this thriving industry Giant Peach can help. We have ecommerce clients who are generating £10k worth of sales per week and we could help you achieve this too. Call us on 01725 514613 and talk to an expert.
What is search engine marketing? September 13th, 2010.
When people ask me what I do for a living, and I respond with “Im a search engine marketing consultant” people normally glaze over a bit until I respond with “I help people rank well in the search engines”.
Search engine marketing isn’t as you are often told a mystical art where you somehow trick the search engines into believing that your site should be at number one. It used to be the case that you could throw a load of keywords onto a site, pay for a thousand links and your site would appear at number one (Obviously you then had a site that didn’t make a lot of sense and would more likely annoy your visitor than help them this was called keyword stuffing, which would now effect your site in a detrimental way). What good search engine marketing is about is helping you focus on what the purpose of your website is and then work to make people aware of why your site is the one to visit for your given product or service.
The search engines are constantly tweaking how they rank sites in the search engines and due to the rise of social media sites like Twitter and Facebook they take into account how your site communicates with its users or prospective customers. What you need to be able to do is offer people visiting your site something they aren’t able to get from any other site in your given profession. There may be a million sites that offer the product or service that you offer but most of those sites are unsure how to focus there efforts.
Search engine marketing should be about engaging with past and potential clients and building trust, interest and conversation. The more interesting and helpful you make your site the more likely you are to have people return to you as a trusted resource. How many times have you landed on a site delivered to you from what you thought was a useful search engine result, to simply click away again within seconds. Web design has seconds to catch your attention and draw you in, it then needs to guide you quickly to what you were searching for and help you make the right choice.
Good search engine work helps deliver a searcher where they need to go on your site and ensure that the information that they are provided with is what they want not just more sales text. I will go into more detail on coming Blog posts about the many aspects of search engine optimisation and how you can help yourself to steer your site in the right direction.
