December 22, 2014
Although social media remains the driving force for marketing, not everything is what it once was. As we discussed in our “wins and fails” blog, there’s been a move from text heavy social media, to imagery. As Google were quick to point out recently, “people chose to spend nearly 1 billion minutes watching the top 10 ads on YouTube this year”. 1 billion minutes might ...
December 15, 2014
Social media continues to dominate marketing efforts from all the big businesses out there. The more tweets, likes and “+1”s you get the better, correct? Well, yes and no. Continuing from last year, here’s a round-up of the some of the best and worst social media happenings of 2014:
Delta - FAIL:
2014 saw the return of the World Cup and with it a lot of action across all forms of...
October 30, 2014
Social media is a great way to stay connected to your audience. You can gauge reaction to products, invite people to events and do a little bit of gentle marketing too while you’re at it. But it can be daunting if you’re not familiar with the various platforms. Fear not, dear reader, we are here to help.
If you’re not using social media for your business, here are the Big Five S...
April 18, 2014
Pharrell’s Happy has been number one in the UK three times. THREE times. We haven’t tired of it. We’re still pausing for 3 minutes and 53 seconds ‘clap along’ if we ‘feel like a room without a roof’. Which we at Giant Peach do, frequently.
Happiness is so passé
It’s a sad fact that these days success is often based on how busy and stressed yo...
March 20, 2014
Getting happy customers to do your promoting for you is the dream and word of mouth marketing is big business these days. We all like to think that the content we use on our sites is compelling – and no doubt a lot of it is very useful. But for your audience to be going that step further and actively passing around the things they’re finding on your website takes a bit more work.