Giant Peach Blog

So you’ve just launched a shiny new website, how do you know if its helping your business?

Web analytics are now so much more than just a tool for measuring website traffic. They can be used for business research or market research, they allow you to understand what’s working on your site, and what isn’t, allowing you to fine tune your website to make it even more effective. They can even help you to measure the results of traditional print advertising campaigns by showing how the traffic to your website changed after the launch of a new advertising campaign. read more…

Building a website is more than just getting a few pictures to show up and making sure your links work. The underlying framework that gives your visitors a consistent and fulfilling experience is more important now than ever. Today, visitors to your site are coming to it using many different browsers and hardware devices. To capture their interest – and earn their business – you have to be prepared.

At Giant Peach we only build sites using web standards compliant code (this means XHTML and style sheets CSS). There are several reasons for this, including: readability, accessibility, and speed. But why should you care if your website is built to web standards? read more…

We’ve collected some great examples of creative outdoor advertising which show how advertisers are using different approaches to reach their audience. There has been a radical change in the outdoor advertising scenario both in terms of technology and innovation as well as the diversification of media spaces. We particularly appreciate the ‘creative’ use of 24,000 peaches! (a special thanks to advertt.com) read more…

To be honest, when I first heard of Twitter, my thoughts were that it was for people far too much time on their hands who narcissistically wanted to broadcast every random thought that crossed their minds. read more…

Are your keywords the right keywords to help with your website’s search engine optimisation? If you were searching for your own website, what keywords would you type into Google? Would you look for ‘super big widgets’ or  ’super fast widgets’? Sometimes the things that you think your customers are searching for differ to what they actually search for. It may be helpful to get a different perspective. Ask someone else what keywords they might use to find your products or service, or better still ask one of your customers.