Giant Peach Blog

So you’ve just launched a shiny new website, how do you know if its helping your business?

Web analytics are now so much more than just a tool for measuring website traffic. They can be used for business research or market research, they allow you to understand what’s working on your site, and what isn’t, allowing you to fine tune your website to make it even more effective. They can even help you to measure the results of traditional print advertising campaigns by showing how the traffic to your website changed after the launch of a new advertising campaign. read more…

We recently came across Googles new Street View feature – a further development of Google Maps. Powered by teams of shady Google operatives cruising through city streets in top secret vehicles with panoramic cameras on the roofs, Google’s mission to organise the world’s information continues. Google Maps‘ new “street view” feature is fantastic. read more…