Giant Peach Blog

So you’ve just launched a shiny new website, how do you know if its helping your business?

Web analytics are now so much more than just a tool for measuring website traffic. They can be used for business research or market research, they allow you to understand what’s working on your site, and what isn’t, allowing you to fine tune your website to make it even more effective. They can even help you to measure the results of traditional print advertising campaigns by showing how the traffic to your website changed after the launch of a new advertising campaign. read more…

Are your keywords the right keywords to help with your website’s search engine optimisation? If you were searching for your own website, what keywords would you type into Google? Would you look for ‘super big widgets’ or  ’super fast widgets’? Sometimes the things that you think your customers are searching for differ to what they actually search for. It may be helpful to get a different perspective. Ask someone else what keywords they might use to find your products or service, or better still ask one of your customers.