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November 27, 2014

Digital Marketing Jargon Buster

Negotiating the world online can be intimidating. We’ve pulled together a handy glossary of terms to help you out.   @: In social media, used as a prefix to ‘tag’ or send messages to users (@giantpeach). ALGORITHMS: Calculations or formulas. Google use complicated algorithms to set the terms for their results pages. If you make the algorithms happy, you get to the top of th...

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November 20, 2014

Secrets of The Search Engine

Led by the Giant Peach experts, our latest seminar treated attendees to a grand tour of the key aspects of getting your website to the top of the search engine results.  It’s top of the list in any digital marketing strategy, but so often the basics of achieving front-page glory are overlooked (and with Google algorithms changing at an unbelievable pace it’s crucial to nail those...

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November 10, 2014

How to build a multilingual website

If you operate in more than one country and more than one language, it’s important to have a website that’s accessible to all your customers. For Truvox International that meant having a website that was readable in English, Russian and French. Getting a website to perform beautifully in three languages was no mean feat but the end result is a work of art. So how did we do it? And wha...

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October 28, 2014

Why you need video

Once you’ve got your website to the first page of the Google results pages, you want your potential customer to be interested enough to stay. You want them to access your products easily and you need them to connect with you immediately. What’s the best way to show modern internet users everything that is wonderful and good about you? In a video of course.  Video within websites ...

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August 26, 2014

How to get on the first page of Google with #SOAK

As we get older and wiser here at Giant Peach, we often get asked for our advice on matters such as ‘What can I do to get my website on the first page of Google?’ ‘Is it possible to achieve higher rankings without paying for expert advice?’ and ‘You guys eat a lot dontcha?’  So we decided it was high time to share our wisdom. And have a little soiree after...

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