When people ask me what I do for a living, and I respond with “Im a search engine marketing consultant” people normally glaze over a bit until I respond with “I help people rank well in the search engines”.
It’s all too easy to get caught up in the day-to-day of running a small business and over the past 5 months we haven’t had time to look up! So we decided to get out of the office for a day and review what we’re doing, how we’re doing it and if it’s the right thing we’re doing in the first place!
So you’ve just launched a shiny new website, how do you know if its helping your business?
To be honest, when I first heard of Twitter, my thoughts were that it was for people far too much time on their hands who narcissistically wanted to broadcast every random thought that crossed their minds.
Are your keywords the right keywords to help with your website's search engine optimisation? If you were searching for your own website, what keywords would you type into Google? Would you look for 'super big widgets' or 'super fast widgets'? Sometimes the things that you think your customers are searching for differ to what they actually search for. It may be helpful to get a different perspective. Ask someone else what keywords they might use to find your products or service, or better still ask one of your customers.