March 31, 2015

Not mobile-friendly? Google’s gonna get ya…

Google’s algorithm change on 21st April is set to demote sites that aren’t mobile-friendly on mobile searches - which, btw, are projected to exceed desktop searches by nearly 2 billion this year. Wow. The new algorithm will identify and label websites that are mobile friendly. So. if your website is awarded the mobile friendly label, it will rank higher in mobile search results - hurr...

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January 7, 2015

Pigeon: An early Christmas present from Google

We were ‘lucky’ enough to receive an early Christmas present from Google here in the UK. Not a partridge in a pear tree, but a Pigeon. Other English speaking countries also received the gift of the Pigeon, including Canada and Australia, after trials in the USA some six months ago. Yes, Google updated its algorithms with this not-so-cute feathered friend just before the festive season...

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November 27, 2014

Digital Marketing Jargon Buster

Negotiating the world online can be intimidating. We’ve pulled together a handy glossary of terms to help you out.   @: In social media, used as a prefix to ‘tag’ or send messages to users (@giantpeach). ALGORITHMS: Calculations or formulas. Google use complicated algorithms to set the terms for their results pages. If you make the algorithms happy, you get to the top of th...

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November 20, 2014

Secrets of The Search Engine

Led by the Giant Peach experts, our latest seminar treated attendees to a grand tour of the key aspects of getting your website to the top of the search engine results.  It’s top of the list in any digital marketing strategy, but so often the basics of achieving front-page glory are overlooked (and with Google algorithms changing at an unbelievable pace it’s crucial to nail those...

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November 10, 2014

How to build a multilingual website

If you operate in more than one country and more than one language, it’s important to have a website that’s accessible to all your customers. For Truvox International that meant having a website that was readable in English, Russian and French. Getting a website to perform beautifully in three languages was no mean feat but the end result is a work of art. So how did we do it? And wha...

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