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Email Etiquette For Businesses. October 10th, 2011.

How you respond to people by email affects how others perceive you and your company. By following a few simple points you can ensure that your emails provide the information needed and portray you in the way that you want to be seen.

Answer quickly

Always reply to an email within 24 hours (better still, do it on the same day). Even if you only say when you will get back to them about their query, some sort of quick response is needed.

This shows that you are taking the person seriously and, in the case of a more in-depth answer being needed, that you are taking the time to answer correctly.

Outcome: people are normally a lot more patient.

Use the Reply facility – don’t start a fresh subject

If somebody has emailed you about a specific issue, having their email beneath yours ensures that you can both reference where the conversation has got to.

Outcome: no hunting around the mail box for the previous email, allowing simple follow-up. read more…

3D Stereoscopic Websites. June 29th, 2010.

Invented in 1838, stereoscopy is nothing new – the earliest 3D film know to have been shown publicly was “L’arrivée du train” filmed in 1903 by the Lumière brothers, the inventors of cinema. When it was released, audiences panicked because they thought the train was about to crash right into them! Filmmakers even used stereoscopy to produce 3D colour footage of the Queen’s coronation in 1952.

Despite initial excitement, however, 3D fell out of use because of the poor viewing conditions in most theatres and due to the complex equipment required to exhibit 3D movies. There have, of course, been occasional revivals with the likes of “Jaws 3D”, “Comin at Ya!” and “Friday the 13th – Part 3” but until recently the little cardboard specs just failed to inspire and the 3D effects used, simply as a means to an end. read more…

Website analytics. March 19th, 2010.

So you’ve just launched a shiny new website, how do you know if its helping your business?

Web analytics are now so much more than just a tool for measuring website traffic. They can be used for business research or market research, they allow you to understand what’s working on your site, and what isn’t, allowing you to fine tune your website to make it even more effective. They can even help you to measure the results of traditional print advertising campaigns by showing how the traffic to your website changed after the launch of a new advertising campaign. read more…

Useful Firefox Addons – are you using them? September 7th, 2009.

As a designer at Giant Peach there are some Firefox addons that make my job easier.  So these are my favs. read more…

What are your keywords? September 1st, 2009.

Are your keywords the right keywords to help with your website’s search engine optimisation? If you were searching for your own website, what keywords would you type into Google? Would you look for ‘super big widgets’ or  ’super fast widgets’? Sometimes the things that you think your customers are searching for differ to what they actually search for. It may be helpful to get a different perspective. Ask someone else what keywords they might use to find your products or service, or better still ask one of your customers.

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