Email Etiquette For Businesses. October 10th, 2011.
How you respond to people by email affects how others perceive you and your company. By following a few simple points you can ensure that your emails provide the information needed and portray you in the way that you want to be seen.
Answer quickly
Always reply to an email within 24 hours (better still, do it on the same day). Even if you only say when you will get back to them about their query, some sort of quick response is needed.
This shows that you are taking the person seriously and, in the case of a more in-depth answer being needed, that you are taking the time to answer correctly.
Outcome: people are normally a lot more patient.
Use the Reply facility – don’t start a fresh subject
If somebody has emailed you about a specific issue, having their email beneath yours ensures that you can both reference where the conversation has got to.
Outcome: no hunting around the mail box for the previous email, allowing simple follow-up. read more…
Email Marketing. December 2nd, 2010.
Running a business, building a brand or trying to establish yourself all share one thing in common; they’re time consuming. Before you know it, you’ve focused too much of your time on your business and become a little self-indulgent with every detail. At this point you need to step back and think about the other people your doing this for; your customers and clients. Making people feel valued is always overlooked when people try to promote their business especially when the solution is so easy, keeping in contact. If you contact people in the right way, this doesn’t just stop at the person you’ve made contact with; it becomes a talking point as they pass your useful message on.
read more…
Which country sends the most spam? April 30th, 2010.
We all know how important it is for the USA to be number 1 on the international stage. Well, here’s something that being at the top of is not something to be proud of. read more…
Why you should use email marketing as part of your marketing strategy. August 5th, 2009.
The Worlds best salesman (as verified by the Guinness book of records) Joe Girard was a master of keeping in touch with his customers. He was a car salesman and every month he sent out a card to each of his customers. Joe Girard knew the value of keeping himself at the front of his customers minds, so when it came to buying their next car, they thought of him. read more…
