May 5, 2015

YouTube Cards: your video calling card just got even better

Say hello to YouTube’s latest feature to work in your favour: YouTube Cards. What the heck are they, you ask? Well, they’re about to become your new BFF if you’re a fan of using YouTube as another social media platform to engage with your target audience. Why should you cosy up with YouTube Cards? We’re guessing you’re already familiar with annotations – clicka...

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April 28, 2015

Will Twitter’s Periscope ‘live long and prosper’?

Twitter launched its new live streaming video app, Periscope, at the end of March in direct competition with Meerkat. No, not the irritatingly vocal version that dominates our TV adverts, but another app that does pretty much the same thing. However, it looks as though Periscope is usurping Meerkat in the popularity stakes. Beam me up, Scotty So what’s the inspiration behind Twitter’s...

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December 22, 2014

Top YouTube Ads 2014

Although social media remains the driving force for marketing, not everything is what it once was. As we discussed in our “wins and fails” blog, there’s been a move from text heavy social media, to imagery. As Google were quick to point out recently, “people chose to spend nearly 1 billion minutes watching the top 10 ads on YouTube this year”. 1 billion minutes might ...

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November 27, 2014

Digital Marketing Jargon Buster

Negotiating the world online can be intimidating. We’ve pulled together a handy glossary of terms to help you out.   @: In social media, used as a prefix to ‘tag’ or send messages to users (@giantpeach). ALGORITHMS: Calculations or formulas. Google use complicated algorithms to set the terms for their results pages. If you make the algorithms happy, you get to the top of th...

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November 20, 2014

Secrets of The Search Engine

Led by the Giant Peach experts, our latest seminar treated attendees to a grand tour of the key aspects of getting your website to the top of the search engine results.  It’s top of the list in any digital marketing strategy, but so often the basics of achieving front-page glory are overlooked (and with Google algorithms changing at an unbelievable pace it’s crucial to nail those...

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