December 22, 2014
Although social media remains the driving force for marketing, not everything is what it once was. As we discussed in our “wins and fails” blog, there’s been a move from text heavy social media, to imagery. As Google were quick to point out recently, “people chose to spend nearly 1 billion minutes watching the top 10 ads on YouTube this year”. 1 billion minutes might ...
November 27, 2014
Negotiating the world online can be intimidating. We’ve pulled together a handy glossary of terms to help you out.
@: In social media, used as a prefix to ‘tag’ or send messages to users (@giantpeach).
ALGORITHMS: Calculations or formulas. Google use complicated algorithms to set the terms for their results pages. If you make the algorithms happy, you get to the top of th...
November 20, 2014
Led by the Giant Peach experts, our latest seminar treated attendees to a grand tour of the key aspects of getting your website to the top of the search engine results.
It’s top of the list in any digital marketing strategy, but so often the basics of achieving front-page glory are overlooked (and with Google algorithms changing at an unbelievable pace it’s crucial to nail those...
November 10, 2014
If you operate in more than one country and more than one language, it’s important to have a website that’s accessible to all your customers. For Truvox International that meant having a website that was readable in English, Russian and French. Getting a website to perform beautifully in three languages was no mean feat but the end result is a work of art.
So how did we do it? And wha...
October 30, 2014
Social media is a great way to stay connected to your audience. You can gauge reaction to products, invite people to events and do a little bit of gentle marketing too while you’re at it. But it can be daunting if you’re not familiar with the various platforms. Fear not, dear reader, we are here to help.
If you’re not using social media for your business, here are the Big Five S...