August 18, 2014

Online selling: 5 key things to get right

  Last week saw the 20th anniversary of the first website and the first online sale (apparently for the Sting album, ‘Ten Summoner’s Tales’). 20 years doesn’t seem that long but we’ve come such a long way and although online sales aren’t quite overtaking the footfall on the high street (only £5 in every £100 spent online is being taken away from...

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July 23, 2014

How to get on the first page of Google

What can I do to get my website on the first page of Google? Is it possible to achieve higher rankings without paying for expert advice? Getting your website on the first page of the search engine results is the holy grail of internet marketing and these are two of the questions we get asked about all the time. So, we thought we would show you how you can do this - 'Soak' is the new name for Gian...

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June 17, 2013

Copy Writing: 5 Ways to improve your online copy

If it isn’t saying the right thing, even the most beautiful and well-functioning website will turn visitors off. Get the words right and your visitors will become customers. For those of you who don’t know, copy is any written material, usually being used to sell something. And that’s what the copy on your website is for – to sell your products, your business, your brand. ...

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May 2, 2013

Online Dating: finding your perfect web design agency match.

So you’ve decided to get out into the world, take that next step and really commit to someone. We’re talking websites here, of course, but trusting a digital design agency with the development of your precious brand can be as daunting (and exciting) as starting a new relationship. So where do you start, what are you looking for and what should you be asking? Predict your future. Knowi...

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March 9, 2012

School Website Design – 7 Things To Consider

These days, pupils and parents spend more time on the Internet than they do reading a newspaper or watching television, and the majority of school websites do not project the correct image of the school. Great websites have a strong design and are content-driven; they should provide parents, pupils, staff, OFSTED and governors with all the information they need - after all, the school website is i...

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