Giant Peach Blog

If your website is full of clip art and animated gifs, there’s so much more you need to do before you read this.

I’ve compiled a list of what I think are 5 simple ways to improve your website in as little time as possible. All can be done in a matter of minutes. Now, a website is hard work and usually there are no quick fixes but this list should provide you with a few pointers to make some updates today.

1. Navigation:

Ensure that your navigation is easy to use and consistent. You may be able to use it, but could a newcomer find the information they desire?

2. Write for your audience:

Can people understand your text? Think about your audience and reword those confusing sentences.

3. Click here:

Why? Change this phrase everywhere on your site. It doesn’t make sense out of context. The user has to read the whole paragraph (which they probably won’t) to understand why they should click there. Consider phrases like “Download the full 25 ways to improve your website” or “Listen to the podcast entitled food for thought.”

4. Use interest:

If someone has read an article or item of content, then it is fair to assume that they were interested. Instead of leaving them high-and-dry after an article, point them somewhere related for example ‘Businesses that do not embrace the internet will get left behind’.

5. Objectives:

When writing content, make a little mental note of what your goal is for the page (e.g. encourage registration) and try to guess what the users goal is (e.g. to get at information.) Match the two (e.g. “to find this information simply sign up”) and you’re golden.

I hope this list is useful and has shown you how easy it is to improve various aspects of your website and its marketing. It takes effort and time to really get your site near-perfect. Evolution is the key: tweak, feedback, measure and repeat.