November 20, 2014

Secrets of The Search Engine

Led by the Giant Peach experts, our latest seminar treated attendees to a grand tour of the key aspects of getting your website to the top of the search engine results.  It’s top of the list in any digital marketing strategy, but so often the basics of achieving front-page glory are overlooked (and with Google algorithms changing at an unbelievable pace it’s crucial to nail those...

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November 10, 2014

How to build a multilingual website

If you operate in more than one country and more than one language, it’s important to have a website that’s accessible to all your customers. For Truvox International that meant having a website that was readable in English, Russian and French. Getting a website to perform beautifully in three languages was no mean feat but the end result is a work of art. So how did we do it? And wha...

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November 6, 2014

Getting ahead with video on your website

Using video on your website sets you apart it’s true, but it’s catching on fast. Soon enough you’ll find that your competitors have jumped on the moving images bandwagon too. So how do you stay ahead of the curve? By diggin’ deep and rooting out what makes you truly different from the rest. Stay true to your individual brand personality, pull out what sets you apart and cr...

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November 3, 2014

The Importance of Being Yourself in Business

Tim Cook’s essay in last week’s Businessweek was a breath of fresh air. It brought the importance of being yourself in the workplace to the fore. Cook felt it crucial to talk about his sexuality so that others could be inspired to be comfortable in their own skin. He went on to say that he has ‘the good fortune to work at a company that loves creativity and innovation and knows ...

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October 30, 2014

Don’t be scared… It’s just a little social media…

Social media is a great way to stay connected to your audience. You can gauge reaction to products, invite people to events and do a little bit of gentle marketing too while you’re at it. But it can be daunting if you’re not familiar with the various platforms. Fear not, dear reader, we are here to help. If you’re not using social media for your business, here are the Big Five S...

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